10 tips for the daily management of your Ecommerce

On 19 March 2021

A healthy e-commerce requires a smooth and efficient management. To do this, it is necessary to adopt a routine and stick to it. This routine involves various skills but which are essential to the smooth running of your business. Here are 10 tips that can help you improve the daily management of your e-commerce site.

1. Manage your inventory

Managing your stock implies anticipating the strong periods for your e-commerce: Christmas, Black Friday, sales… A bad stock management will encourage your customers to turn to your competitors who propose identical or similar products to yours and which are available on their site. It is for example important to take into account the restocking time of your products, to avoid them being out of stock in the meantime.

An up-to-date and sufficiently anticipated stock will allow you to ensure the availability of your products for your customers, even during sales peaks. 

2. Update your catalog

The update of the catalog must be done in parallel with the management of your stocks, to always offer available products. 

It is relatively simple to update your product catalog, especially if you use a CMS like PrestaShop for example. The procedure consists in deactivating the products you don’t want to sell anymore, because of a lack of restocking for example, and then creating pages for your new products.

Furthermore, there are modules that allow you to display the availability of your products and then encourage your visitors to make a purchase more quickly for items that are present in small quantities. You will also find modules that allow you to notify your visitors by email when the product of their choice is back in stock on your site. This is useful, especially for loyal customers, who will be ready to wait a little before ordering.

3. Manage Shipments

When a customer places an order or requests an exchange, he expects his package to be shipped according to the delivery conditions you propose on your e-commerce site. Sending an order on time therefore contributes to the satisfaction of your customers. If you are experiencing difficulties in meeting deadlines, then you should consider extending them by a few days by updating the delivery information on your site. 

With the development of e-commerce in recent years, expectations in terms of packaging are becoming more and more important. Then, by taking care of the packaging of each of your orders, you will bring more satisfaction to your customers. 

4. Manage your customer service

A satisfied customer means more chances to keep them loyal. Dealing with customer requests is a daily task that should not be neglected. Some customers will simply ask you for information about a product or service, while others will ask you for a refund on a product they have returned. 

Good customer service management will also help you better understand their expectations and anticipate them in the future. 

5. Prepare your promotional operations

Thanks to promotional operations, you can attract more customers to your site and retain your current customers. It is even more effective during the high points of the year such as sales for example.

It is essential to prepare your promotional operations in advance so that they are well defined. For example, you can offer delivery from a certain amount of purchase, plan discounts on a selection of items or even do a destocking operation to sell off more quickly the products you want to remove from your catalog.

6. Communicate on different channels 

A very effective way to acquire new customers is communication. Inform them about your e-commerce news by announcing your new products, your featured items or your promotional operations through social networks and newsletters. Generate more engagement and create a relationship of trust with your visitors by sharing customer generated content (UGC) around your products.

It is also possible to bring tips, related to the products you offer, on your blog. This is a good way to improve your SEO.

7. Optimize user experience

In order to make your site more attractive, to facilitate navigation but also to improve your conversion rate, it will be necessary to carry out daily actions of user experience optimization. There are many ways to do this.

For example, you can improve the faceted navigation of your site with more relevant filters, or rework your different categories. Thanks to the modules offered on the different CMS, and especially on PrestaShop, there are many possibilities to improve the UX of your e-commerce: presenting customer reviews, displaying product availability, adding items to the cart from the category pages, etc.

8. Work your SEO

By optimizing the content of your e-commerce site a little more each day, you can improve its positioning in the long term. This will involve adding new content and optimizing the existing one. Think about including keywords in your content, especially long-tail keywords, that is to say specific keywords that are less competitive but still generate an interesting search volume. You can use the Google Ads keyword planning tool to identify the most relevant keywords.

9. Create and optimize your advertising campaigns

Advertising on search engines and social networks represents a very powerful acquisition lever for e-merchants. It is essential to follow the results of your campaigns and respect the strategy. Make adjustments to improve their effectiveness and allocate your budget to the most profitable ads. 

10. Analyze your performance

All the work you do on your e-commerce site must be measured. Sales are the main indicator to monitor, but on a daily basis, you should also keep an eye on other performances: traffic generated, visibility, engagement rate on social networks, etc. This will allow you to understand the weight of your actions implemented for your e-commerce and to prioritize those that are the most effective on your sales.

With these 10 tips, you will be able to manage your e-commerce more easily on a daily basis. Of course, you can adapt them according to your strategy. As you can see, this daily management of your e-commerce requires many resources. That’s why it is necessary to train yourself to become more competent, to surround yourself with experts to overcome your weaknesses and to equip yourself with the best tools to become more efficient.